Digital With Lorretta | Rates & Pricing

1. Positioning Statement

Strategy-Led Consultancy & Execution Partner

Digital With Lorretta (DWL) is a strategy-led digital marketing consultancy and execution partner, supporting SMEs, brands, institutions, and creative platforms to grow visibility, engagement, and revenue through structured digital systems, data-informed strategy, and high-quality execution. DWL operates at the intersection of strategy, content, e-commerce, and experiential marketing, delivering advisory leadership and controlled execution.

2. Core Service Pillars

Four Pillars of DWL Delivery

Pillar I

Strategy & Advisory

Strategic planning, documentation, and advisory services.

Pillar II

Monthly Digital Marketing Retainers

Ongoing execution and performance management.

Pillar III

Content Production (Project-Based)

Visual, digital, and campaign content.

Pillar IV

Events, Brand Activations & Training

Experiential marketing and capacity building.

3. Strategy & Advisory

Strategic services for disciplined growth

3.1 Digital Marketing Strategy (90-Day Framework)

Strategy Development Pricing
Item	ZMW 6,500 (Fixed)
Delivery Timeline	7–10 working days
Format	Strategy document + walk-through session

Includes:

Brand & digital audit
Audience and customer journey definition
Competitive positioning
Content pillars and messaging framework
KPI framework
90-day execution roadmap

Policy: Mandatory entry point for all Monthly Retainers above Basic.

3.2 Project-Based Concept Note Development

DWL provides high-level Concept Note Development for events, campaigns, partnerships, sponsorships, and institutional initiatives. This service is designed for stakeholder alignment, sponsor engagement, and funding conversations. Concept notes are delivered as standalone strategic documents and do not include execution.

Deliverables (Per Project):

Project title & background
Strategic objectives
Project description & activities
Target audience & beneficiaries
Sponsor / partner value proposition
Branding & visibility integration
Expected outcomes & impact
High-level timeline
Roles & responsibilities
Call-to-action framework

Fixed Pricing by Project Type
Project Type	Fee (ZMW)
Strategic Activation / Campaign	12,500
Corporate / Institutional Project	18,500
Festival / National Programme	32,000

Revisions & Governance Policy:

2 revision rounds included
Additional revisions billed separately
Scope changes require re-quotation
Rush delivery (<5 working days): +30%

Exclusions:

Detailed budgets
M&E frameworks
Donor logframes
Legal or regulatory documentation
Execution or fundraising

4. Monthly Digital Marketing Retainers

Retainer Packages

Package	Fee (ZMW/month)
Basic	10,000
Growth	18,000
Premium	28,000
Corporate / Institutional	40,000

Best For

Basic: Startups
Growth: Growing SMEs
Premium: Established brands
Corporate / Institutional: Institutions & large organisations

Package Inclusions

Monthly posts
Platform management
Graphics and campaign assets
Short-form video
Reporting and analytics
Strategy guidance
Revisions and executive support

Inclusion Summary:

Basic: 8 monthly posts, 1–2 platforms, basic graphics, community management, limited analytics, strategy summary, 1 revision
Growth: 16 monthly posts, 3–4 platforms, advanced graphics, 2 platforms of short-form video, full reporting, strategy guidance, 3 revisions
Premium: 20+ monthly posts, multi-platform, custom graphics, advanced short-form video, advanced reporting, executive support, full revisions
Corporate / Institutional: Custom posts, multi-platform delivery, custom content, unlimited revisions within reason, full analytics, executive strategy support

Minimum Commitment: 3 months (non-negotiable).

5. Content Production (Project-Based)

Content Creation Packages

Content Production Day
Item	Fee	Deliverables	Turnaround
Content Creation Day	ZMW 12,000	6 videos + 20 photos	5–7 working days

Additional Content Packages
Package	Deliverables	Fee (ZMW)
Graphics (10)	10 digital graphics	2,200
Photography (10)	10 edited photos	4,500
Short-Form Video (4)	4 videos	6,500

Content Policy:

Raw files not included
Commercial usage upon full payment
Talent, props, studios billed separately

6. Web Development & Live Broadcasting

Digital Production Services

Service	Fee	Notes
Live Broadcasting	ZMW 10,000 / hour	Professional streaming for events, launches, panels, and hybrid activations.
Web Development	From ZMW 18,000	Websites and landing pages tailored to your brand and audience. Final quote depends on scope.

7. Events & Brand Activations

Experiential Services

Service	Fee (ZMW)
Brand Activation / Pop-Up	15,000
Fashion Event / Runway	20,000
Corporate Event	25,000

Fees cover coordination and strategy only. Vendors, venues, travel, and logistics are billed separately. Additional scope increases fees accordingly.

7. Consulting & Training

Advisory Services

Service	Fee
1-on-1 Consulting	ZMW 1,000 / hour
Half-Day Workshop	ZMW 7,500

8. Governance & Delivery Policy

Service Rules & Delivery Standards

Area

Independent service provider
Written approval required for scope changes

Working Hours

Mon–Fri, 08:00–17:00
After-hours billed separately

Payments

Projects: 50% upfront
Retainers: payable monthly in advance
Transfers after full payment
Algorithm issues excluded

IP & Platforms

Platform ownership and campaign IP follow payment terms
Platforms managed and governed per client agreement

Ready for a custom quote?

If you’d like a tailored proposal for your project, campaign, or retainer package, get in touch and we’ll prepare a quote aligned to your goals.

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DWL Rate Card